Now aims to make swimsuit splash

As Nike and Reebok expanded their clothing lines, Dolfin pulled back from the running gear and expanded the swimwear business. The company focused on manufacturing private-label swimwear for companies like L.L. Bean.The company also shifted some production from Shillington to Honduras in the mid-1990s to find cheaper labor and meet the demand for lower prices. As prices continued to drop, production moved to Asia. Now, Dolfin works with an agent to produce about 75 percent of the swimwear in several plants throughout Asia.The plant in Mohnton is a small but integral part of the company and provides the flexibility customers need. Korth can forecast, but odd orders are the norm. For example,Finding a niche and branding are two frenchmaid apron that are often overlooked by many first time business start ups.When considering retail jewelry as a business, it is important to realize that there are different types that people buy. one style's sales jumped 53 percent this year. Once a lifeguard store asked for 300 of the same size of a suit. 

The company also works with several local subcontractors to handle things like flatlock stitching and woven fabrics, adding even more flexibility.sexy hot catThe headquarters also houses Dolfin's design team, which buys prints and tweaks the colors, depending on what's popular and keeping in mind hot team colors: blue, red, green and purple.Dolfin will jump through hoops to meet a demanding order, Korth said, which helps retain customers and grow sales. Gross sales have grown by 5 to 14 percent each year for the past few years.That beats the national average annual growth of 0.9 percent since the beginning of the recession, according to a March IBISWorld report on the $14.5 billion lingerie, swimwear and bridal store industry. 

Swimwear is a highly discretionary segment of the market,sexy womens and sales nationwide decreased during the recession. As spending rebounds, business is projected to grow 4.4 percent annually through 2018, according to IBISWorld.Although many women like to say that it's not the clothes that make the man sexy swimwear will also tell you that they truly appreciate a well dressed one.While Dolfin prides itself in quality, its competitive prices can be seen as a negative. The company doesn't want to compete with swimwear giants Speedo and TYR and prices items about 20 to 25 percent less, Korth said.But the lower price can give some customers the wrong impression. Many customer reviews say they're surprised by the quality,buy Cheap School Girl Costume considering the price.In February, Olympics gold medalist Mark Gangloff and trials finalist Julie Stupp reviewed the top technical suits for swimoutlet.. Gangloff said he was pleasantly surprised by the lower-priced Dolfin suit's performance.